“Since 1951, Horseshoe Casinos have been home to the best odds, highest limits and biggest jackpots, so it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” said Jason Gregorec, senior vice president and general manager at Caesars Entertainment, the largest casino-entertainment company in the U.S.
In keeping with the classic sophistication the Horseshoe brand is known for, the gambling-centric property will sport a handcrafted feeling, complete with tooled leather, dramatic colors and signature gold horseshoe iconography. The multimillion-dollar project, which will take place in stages, will include a renovated exterior, new entertainment and food and beverage options and a reimagined casino floor and public areas. Starting this spring, Bally’s Las Vegas will begin its transformation into Horseshoe Las Vegas, an iconic, historic brand originally created by gambling magnate Benny Binion more than 70 years ago. Caesars Entertainment is gearing up to bring a renowned casino brand to the heart of the Las Vegas Strip this year.
